From strategy to victory
Powering unforgettable moments
In 2025, We Lead the Strategy Behind Argentina’s U.S. Friendlies
In October 2025, Musa de Leyendas promoted the Argentina national team’s two U.S. friendlies, together with VMG Sports: marketing, logistics and operations, working alongside the AFA, the venues and partners.
A combined attendance of 48,000 across two matches.

Marketing, logistics, and operations for high-impact sporting events. Our team brings experience, precision, and a level of professionalism that ensures flawless execution at every stage.
From initial strategy to on-site operations, we manage every detail with international standards, working seamlessly with organizers, brands, federations, and athletes to create memorable experiences.
What the operation of an international match looks like from the inside: from the ball presentation and the anthems to pitch access, venue walkthroughs and the press.




The official press conference for the Argentina national team’s 2025 U.S. friendlies, held with the Argentine Football Association, partners and guest artists.
With the best team and a specialized operational structure, we transform every event into an organized, efficient, and success-driven spectacle